Jolie Fleur—French for “pretty flower”—celebrates natural beauty and the joy of sharing something made with care.

What started as a creative outlet grew into a bakery rooted in connection, craftsmanship, and intention. As a self-taught baker, I’ve spent years refining recipes, exploring new techniques, and turning creativity into desserts that feel both beautiful and personal.

At Jolie Fleur, I use high-quality ingredients sourced from local farms and small businesses whenever possible. From classic chocolate chip cookies to custom floral cakes, every dessert is crafted to bring a sense of warmth and simplicity to life’s everyday moments and special celebrations.

Nature inspires every part of the brand—from the name itself to the seasonal flavors and fresh flowers woven into each design. Jolie Fleur embraces thoughtful details, artful presentation, and the beauty found in gathering together.

Collaborating closely with clients and creating desserts that reflect their vision is one of the most rewarding parts of this work. The community surrounding Jolie Fleur continues to inspire me every day. Thank you for being here—I can’t wait to create something special for you.

With love,
Samantha Croteau
Founder & Baker, Jolie Fleur Bakery